AI SEO & Advertising

Generative SEO & GEO Optimisation

AI-powered search engines have rewritten the rules of online visibility. Google AI Overviews, ChatGPT, Perplexity, and Claude are now where your customers find answers. EXPRE builds the systems that make those answers include your business.

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What is Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is the practice of structuring your online presence so that AI-powered search engines cite, reference, and recommend your business when generating answers.

Traditional SEO focuses on ranking in search results pages. You optimise content, build backlinks, and improve technical performance so Google shows your page as a link. GEO operates differently. It focuses on making your content the source that AI systems draw from when they generate answers, summaries, and recommendations.

When someone asks ChatGPT for a recommendation in your sector, or when Google AI Overviews summarises a topic you specialise in, GEO determines whether your business is mentioned. For many businesses, this layer of visibility is already more commercially valuable than traditional ranking positions.

How GEO Differs from Traditional SEO

	Traditional SEO	Generative SEO (GEO)
Goal	Rank higher in search results	Be cited and recommended by AI systems
Signals	Keywords, backlinks, page speed	Entity clarity, structured data, citations, topical authority
Platforms	Google, Bing organic results	Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot
Content	Keyword-optimised pages	Well-structured, factually accurate, citable content
Measurement	Rankings, traffic, clicks	AI citations, brand mentions, recommendation frequency
Timeline	Results in 3-6 months	Initial visibility gains in 4-8 weeks

Our GEO Services

AI Overview Targeting

Google AI Overviews appear above traditional search results for an increasing number of queries. We analyse which queries in your sector trigger AI Overviews, audit your content against the sources Google currently cites, and restructure your pages to earn those citations through precise schema markup and AI-ready content structure.

Answer Engine Optimisation

Answer engines like ChatGPT, Perplexity, and Claude generate responses by synthesising information from multiple sources. AEO focuses on making your business one of those sources. We build your presence across the data repositories these models access and create content formatted for AI consumption.

Entity and Knowledge Graph Optimisation

AI systems understand the world through entities and relationships, not keywords alone. We define your business as a clear entity within the knowledge graph, connecting you to relevant topics, services, locations, and industry classifications through structured data, Wikipedia presence, and cross-platform data consistency.

Citation and Authority Building

AI models prioritise sources they consider authoritative. We build your citation profile through digital PR, expert commentary placement, industry publication features, and strategic content partnerships. Every citation reinforces your business as a trusted source that AI systems reference when generating answers in your domain.

AI Visibility Monitoring

We track your brand visibility across AI-powered search platforms using automated monitoring and systematic prompt testing. You receive regular reports showing how often AI systems mention your business, in what context, and how that compares to your competitors — giving you a clear picture of your GEO investment returns.

Our Three Pillars of AI SEO

Pillar 1: AI SEO Analytics

Continuous assessment of your website performance across traditional and AI-powered search. We monitor rankings, AI citations, structured data health, and competitive positioning. Our analytics dashboard gives you visibility into how AI systems interact with your content.

Pillar 2: AI Content Generation

We use AI tools to identify content opportunities, generate initial drafts, and optimise existing content for AI visibility. Every piece is reviewed and refined by our team to meet quality standards and genuinely serve your audience — content that AI systems cite because it is useful, accurate, and authoritative.

Pillar 3: AI Rank Enhancement

Using Google Search Console data alongside AI visibility metrics, we identify the highest-impact opportunities and execute targeted improvements. This includes restructuring content for AI extraction, adding structured data, improving entity clarity, and building internal links that reinforce your topical authority.

Frequently Asked Questions

What is Generative Engine Optimisation (GEO)?

GEO is the practice of optimising your online presence for AI-powered search engines. It focuses on making your content the source that AI systems like Google AI Overviews, ChatGPT, and Perplexity reference when generating answers. It involves structured data, entity optimisation, citation building, and content formatting for AI consumption.

What is the difference between SEO and GEO?

SEO focuses on ranking your pages in traditional search results through keywords, backlinks, and technical optimisation. GEO targets being cited and recommended by AI systems. While SEO focuses on position in search results, GEO focuses on inclusion in AI-generated answers. The most effective strategies combine both.

What is Answer Engine Optimisation (AEO)?

AEO optimises your content for answer engines — platforms that generate direct answers rather than showing a list of links. This includes ChatGPT, Perplexity, Google AI Overviews, and similar tools. AEO focuses on creating content that these systems can extract, understand, and cite in their responses.

Which AI platforms does GEO help me appear on?

Our GEO services target all major AI-powered search platforms: Google AI Overviews, Google AI Mode, ChatGPT (OpenAI), Perplexity, Claude (Anthropic), Gemini (Google), and Microsoft Copilot. As new platforms emerge, we adapt our strategies to cover them.

How do you measure GEO success?

We measure GEO through AI-specific metrics: AI Overview citation frequency, LLM mention rates across platforms, brand accuracy in AI-generated responses, citation consistency, and prompt test results. These sit alongside traditional SEO metrics to give you a complete picture of your search visibility.

How long does GEO take to work?

Initial improvements in AI visibility typically appear within 4-8 weeks, particularly for AI Overview appearances and structured data improvements. Building consistent LLM visibility is a longer process, usually 3-6 months of focused work. We set clear expectations during the audit phase and track progress continuously.

Do I still need traditional SEO if I invest in GEO?

Yes. Strong traditional SEO is the foundation GEO builds on. AI systems still rely heavily on the same authority signals that Google uses for organic rankings. GEO adds an additional layer targeting AI-specific visibility. The most effective approach combines both.

Get Found by AI Search

The shift from traditional search to AI-powered discovery is happening now. Book a free GEO audit and find out where your business stands across Google AI Overviews, ChatGPT, Perplexity, and every major AI search platform.

Related Services

GEO works best alongside AI SEO, strong content, and a well-structured website.

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