AI SEO & Advertising
Analytics, Reporting & Data Intelligence
Most businesses have more marketing data than they can act on. EXPRE builds analytics infrastructure and reporting systems that give marketing teams clear, accurate, and actionable data — without the manual assembly overhead. AI adds the analysis layer: identifying patterns, flagging anomalies, and surfacing the insights that rules-based reporting misses.
Get a Free Analytics AuditBeyond Standard Analytics
Standard analytics reports describe what happened. They do not explain why, and they do not tell you what to do next. Traffic rose 20 percent last month, but was that the new blog post, the PR coverage, the seasonal effect, or the campaign you launched? Standard reports attribute it to a channel. They do not explain causation.
EXPRE builds reporting that moves beyond attribution to interpretation. Multi-touch attribution models that reflect how customers actually behave across sessions and channels. Cohort analysis that reveals how different acquisition periods perform over time. Predictive models that identify which channels are likely to produce the most revenue next quarter based on leading indicators.
The goal is reports that marketing teams use to make decisions, not reports that get filed after the weekly meeting.
Our Analytics Services
GA4 Setup and Migration
Universal Analytics stopped processing data in 2023. Businesses that have not migrated to GA4 properly are operating without historical data continuity and without the event model that makes GA4 useful. We handle GA4 implementation from the ground up: event planning, Google Tag Manager configuration, conversion tracking verification, and data quality auditing for existing installations.
AI-Powered Reporting Dashboards
AI adds two capabilities that rules-based dashboards cannot provide: anomaly detection and natural language insight generation. Our AI-enhanced dashboards flag the three most significant performance changes of the past week, explain them in plain language, and suggest the most likely causes — a morning briefing that gives marketing teams the context they need in minutes.
Conversion Rate Optimisation
CRO uses analytics data to identify where visitors leave the conversion path and tests changes that address those drop-off points. We run structured CRO programmes using A/B testing tools to test hypotheses generated from data analysis, with AI contributing through pattern recognition in heatmaps and session recordings.
Our Analytics Stack
Data Collection Foundation
The foundation is Google Analytics 4, configured properly with the custom events and conversions that matter to your business. A properly configured GA4 installation tracks scroll depth, form interactions, video plays, download clicks, and the specific events that represent commercial value — not just page views.
Google Search Console feeds organic search performance data. Ad platform APIs pipe campaign data into a central data warehouse. CRM data connects revenue to the marketing activity that influenced it. n8n orchestrates the data flows that keep everything current.
Reporting and Visualisation
Looker Studio (formerly Data Studio) builds the reporting layer: dashboards showing the metrics that matter, updated automatically, accessible to everyone in the team without requiring individual platform access.
Multi-touch attribution models reflect how customers actually behave. Cohort analysis reveals acquisition period performance. Predictive models identify which channels are likely to produce the most revenue next quarter. Reporting that informs strategy, not just describes history.
How We Approach Analytics Projects
Analytics Audit
We assess your current analytics setup: GA4 configuration, conversion tracking accuracy, data quality, attribution model, and reporting infrastructure. We document what is working, what has gaps, and what is producing misleading data that could be driving poor decisions.
Implementation and Configuration
We implement the improvements: event tracking configuration, conversion setup, GTM organisation, and data pipeline connections. For GA4 implementations done quickly during the UA deadline period, we audit and remediate data quality issues.
Dashboard Build
We build the reporting layer in Looker Studio: the marketing dashboard, the channel-specific views, and the AI-enhanced weekly briefing. Each dashboard is built around the decisions your team actually needs to make, not around what data happens to be available.
Ongoing Optimisation
Analytics requirements evolve as your marketing strategy develops. We maintain and update your analytics infrastructure, add new data sources as needed, and ensure your reporting remains accurate and relevant as your business grows.
Frequently Asked Questions
Do we need a data engineer to benefit from better analytics?
Can you fix our existing GA4 implementation?
How do we know what our marketing ROI actually is?
Can you set up predictive analytics for our business?
What is the difference between analytics and business intelligence?
Get Clarity on Your Marketing Data
We will assess your current analytics setup and identify the improvements that will have the most commercial impact. Most clients are surprised by what they find.
Related Services
Analytics works best when connected to your advertising, SEO, and automation stack.
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