AI Marketing & Automation
Webgentic — AI-Powered Website Management Platform
Updating a website should not require a developer. Webgentic is EXPRE's proprietary agentic website editing platform. Non-technical team members update website content using plain language instructions. You describe the change you want. The AI agent makes it. No interface to learn. No blocks to drag. No developer to wait for.
Find Out if Webgentic is Right for YouThe Problem with CMS Editing
CMS platforms have promised non-technical editing for years but delivered interfaces complex enough to need training, documentation, and a support call every time something unusual comes up. Page builders reduce the problem without eliminating it. The learning curve never quite disappears.
For marketing teams who need to update content frequently but do not have the time or inclination to learn CMS interfaces, this is a persistent friction point. Content updates happen when a developer has capacity, not when the business needs them.
What Webgentic Does
Plain Language Instructions
Webgentic accepts natural language editing instructions and translates them into content changes on your live website. Tell it to update the headline on the homepage. Ask it to add a new team member to the About page. Request a pricing change on your services page. The agent understands the instruction and makes the change.
Works Within Your Design System
The platform handles text changes, image updates, new section additions, and structural modifications within the existing page design. It works within the boundaries of your design system, so changes remain consistent with your brand and layout. It does not redesign pages. It edits them.
Complete Audit Trail
All changes are logged. Every instruction and every resulting change is recorded with a timestamp and the user who requested it. If a change needs reversing, the audit trail makes it straightforward. Approval workflows can be enabled for any user role that requires editorial governance.
How It Works
Secure CMS Integration
Webgentic connects to your CMS via a secure API integration. The agent is configured with knowledge of your website structure, content architecture, and design constraints — so it knows what it can and cannot change.
Instruction Processing
When a user submits an editing instruction through the Webgentic interface, the instruction is processed by the AI agent. For routine content changes, this happens in seconds. For more complex structural changes, the agent may ask a clarifying question before proceeding.
Change Execution
The agent identifies what needs to change, formulates the required CMS operations, and executes them. Changes can publish immediately or route through an approval workflow, depending on the user role and the governance requirements for that section of the site.
Logging and Review
Every change is logged with the instruction, the resulting modification, the user, and the timestamp. The change history makes it straightforward to identify, review, and undo any modification if needed.
Why Webgentic is Different
Zero Learning Curve
The distinction between Webgentic and a page builder is structural. Page builders give non-technical users a visual interface that abstracts over the code layer. They still require users to understand the interface, learn the components, and make decisions about layout. There is still a learning curve.
Webgentic removes the interface almost entirely. Users interact in plain language. If you can describe the change you want, you can make it. The agent handles the translation from description to implementation.
Built for Non-Technical Teams
Webgentic is designed for the people who own the content: marketing managers, brand teams, product teams, communications professionals. Not developers. The interface is intentionally simple because the complexity is handled by the agent, not the user.
Permissions are managed at the user level. Some users can make changes to specific sections. Others have site-wide access. This means Webgentic can be deployed safely on complex sites with multiple content owners.
Current Platform Support
Webgentic currently integrates with WordPress, which powers the majority of UK business websites. The WordPress integration handles the Gutenberg block editor, Classic Editor, and most major page builder environments, including Elementor and WPBakery.
Integration with Drupal and Shopify is in active development. If you are running a Drupal or Shopify site, contact us to discuss early access to the extended platform integrations.
Webgentic is available as part of EXPRE’s managed website service packages. It is deployed and configured by EXPRE as part of a website build or an integration project on an existing site.
Frequently Asked Questions
Is Webgentic safe to use on a production website?
Can Webgentic redesign pages or only edit existing content?
What happens if the agent misunderstands the instruction?
Does Webgentic work with any WordPress theme?
How is Webgentic priced?
Modernise Your Content Editing
Contact EXPRE for a free consultation. We will assess whether Webgentic is the right fit for your team and what implementation would look like for your website.
Related Services
Webgentic is part of EXPRE's broader AI-enabled website and automation offering.
See All Services