Platform Expertise
WordPress — Enterprise-Grade Development
WordPress powers approximately 43 per cent of the web. That is not because agencies default to it for convenience. It is because, for a broad range of websites, the platform delivers the right balance: flexible enough for complex builds, accessible enough for non-technical editors, and backed by an ecosystem that covers nearly every requirement.
EXPRE builds custom WordPress sites, integrates AI capabilities, connects WordPress to external systems via n8n automation, and develops Webgentic-powered editing environments for marketing teams. We build WordPress the way it should be built: performance-first, AI-powered, and custom-coded for your requirements.
Custom WordPress Development
Off-the-shelf themes are a starting point. For businesses that need a website reflecting their brand precisely, performing well on Core Web Vitals, and giving editorial teams real flexibility, custom theme development is the right investment.
EXPRE builds custom themes on the block editor architecture, using custom block patterns and Full Site Editing where appropriate. Themes are built to be maintainable: clean code, proper documentation, and a component structure that supports future development without accumulating technical debt.
We also build headless WordPress implementations where Next.js handles the front-end and WordPress serves as a headless CMS via the REST API or WPGraphQL. For sites where performance is the primary constraint, headless achieves performance scores that traditional themes cannot match.
AI-Powered WordPress Features
AI integration in WordPress spans several practical areas. Content generation: AI drafts post content, product descriptions, and meta descriptions from structured inputs, with editorial review before publication. Content classification: AI analyses published content and applies categories and tags consistently across large sites where manual taxonomy management becomes unreliable.
AI-powered search that understands query intent rather than matching keywords. AI assistants trained on your content that handle visitor queries for routine questions. AI-generated image alt text that improves accessibility at scale without manual effort.
EXPRE implements these features using plugin architecture where appropriate and custom development where the requirement is specific enough that a generic plugin would not serve it well.
What We Build With WordPress
Custom Theme Development
Block editor architecture, Full Site Editing, custom block patterns. Built for performance, built for editors, built to last without accumulating technical debt.
Headless WordPress
Next.js front-end with WordPress as headless CMS. Sub-second page loads, CDN edge deployment, and a modern development experience. Justified by genuine requirements, not applied as a default.
WooCommerce and AI
Product descriptions at scale, personalised recommendations, AI-powered search, and automated inventory workflows. The middle ground between Shopify's simplicity and Magento's complexity, done properly.
WordPress Automation with n8n
Connect WordPress to your CRM, email platform, and business systems. Automated content imports, social distribution, WooCommerce order workflows, and inventory synchronisation.
WordPress Multisite
Multiple sites from a single installation with shared users, themes, and plugins. Used by publishers, franchise businesses, and university departments managing many distinct web presences.
Webgentic Integration
Our proprietary AI editing platform gives marketing teams natural language control over WordPress content. Edit pages, update copy, and manage content without touching the CMS directly.
Headless WordPress Architecture
Headless WordPress uses the platform as a content management backend while serving the front-end through a separate application, typically Next.js. The advantages are substantial: sub-second page loads, CDN edge deployment, and a development experience using modern JavaScript tooling.
The tradeoffs are real. Editorial experience is slightly more abstracted. Development complexity is higher. WordPress plugins that affect the front-end do not apply in a headless context. EXPRE assesses whether headless is genuinely justified for each project rather than applying it as a default.
WordPress Automation with n8n
n8n connects to WordPress via the REST API, enabling automated workflows that would otherwise require manual effort. Common automations include importing content from external sources directly into post types, synchronising user data with a CRM, triggering email sequences when content is published, and automating social media distribution for new posts.
For WooCommerce sites, n8n automation handles inventory synchronisation, order processing workflows, and customer communication sequences. The combination of WooCommerce and n8n produces an ecommerce system that behaves more like a purpose-built platform than an off-the-shelf solution.
Common Questions
Is WordPress secure enough for a business website?
WordPress is secure when maintained properly. Most compromises result from outdated plugins, weak passwords, or poor hosting. With proper maintenance, security configuration, and reliable hosting, WordPress is entirely appropriate for business use.
What is the difference between WordPress.com and WordPress.org?
WordPress.org is the open-source software you install on your own hosting. WordPress.com is a hosted service built on the same software. We build on WordPress.org because it provides full control over the codebase, plugins, and hosting environment.
Can you improve the performance of an existing slow WordPress site?
Yes. Slow WordPress sites almost always have specific, fixable causes: unoptimised images, too many plugins loading scripts, poor caching configuration, or inadequate hosting. We audit, identify the problems, and fix them.
Do you build WordPress multisite installations?
Yes. Multisite allows multiple sites to run from a single installation with shared users, themes, and plugins. We have built multisite installations for publishers, franchise businesses, and university departments.
How do you approach WordPress plugin selection?
Carefully. We prefer well-maintained plugins with active development. We audit plugin lists on existing sites and recommend removal of plugins that are unused, poorly maintained, or creating performance issues.
Related services
Build Your WordPress Site
Contact EXPRE for a consultation. We will discuss your requirements and the right approach for your project — whether that is a custom theme, headless architecture, or AI-powered features.
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