Industry Expertise
Digital Solutions for Food & Hospitality
Food and hospitality businesses have specific digital requirements that generic agencies handle poorly. The imagery needs to carry commercial weight. The booking or ordering experience needs to work without friction. Local SEO follows its own logic. And the brand, whether a premium restaurant group, a contract catering business, or a specialist food manufacturer, needs to come through clearly.
EXPRE designs and builds websites for food and hospitality businesses across the UK: restaurants and restaurant groups, contract catering companies, food manufacturers, hospitality management businesses, and food delivery operations.
Sector Challenges We Address
Seasonal Traffic Management
Food and hospitality sites experience sharp seasonal peaks around Christmas, Valentine's Day, and summer events. Sites that load slowly or break under demand lose bookings at the highest-value moments. We build for peak load from the outset.
Booking and Delivery Integrations
Embedded booking widgets from third-party platforms often load slowly, break on mobile, or create a jarring visual transition. We integrate booking systems with performance in mind: lazy-loading, brand-consistent styling, and thoroughly tested mobile journeys.
Reviews and Local Visibility
Review signals heavily influence both local search rankings and consumer decisions. We implement review acquisition strategies, Google Business Profile optimisation, and schema markup for restaurant details that improve local visibility and conversion from search to booking.
How EXPRE Helps Food and Hospitality Businesses
For consumer-facing food businesses, the website serves several purposes simultaneously: brand showcase, reservation or ordering point, and local SEO anchor. These requirements pull in different directions. EXPRE balances them deliberately: brand-led design with clear conversion pathways, imagery given proper prominence without degrading page speed, booking systems integrated properly rather than bolted on.
For B2B food businesses, the requirements differ: credibility, capability demonstration, and lead generation. The photography matters, but the content needs to speak to procurement teams and facilities managers, not diners.
What We Build
Restaurant and restaurant group sites with integrated booking, online menus with dietary information, event bookings for private dining, and gift voucher functionality. Multi-site setups for groups with several venues, managed from a single CMS.
Contract catering sites that communicate scale, capability, and quality to procurement-stage visitors. Case studies, accreditations, and sector-specific credentials presented with clarity.
Food brand and manufacturer sites with product catalogues, stockist finders, recipe content, and trade portals for wholesale customers. AI-powered product pages where large catalogues make manual description writing impractical.
Capabilities for Food and Hospitality
Booking Integration
Performance-first booking integration with all major platforms. Lazy-loading, brand-consistent styling, and thorough mobile testing. Custom booking systems for clients requiring complete control over the booking flow.
AI-Powered Menu and Product Pages
For food brands with large product ranges, AI generates descriptions from structured data: allergen information, serving suggestions, and brand-voice descriptions reviewed by a food writer before publication.
Local SEO
Google Business Profile optimisation, location-specific landing pages for multi-venue groups, schema markup for restaurant details and menus, and a review acquisition strategy that builds social proof signals.
CMS Menu Management
CMS templates configured specifically for menu management so content changes are handled by your team without developer involvement. For groups, centralised management with venue-specific overrides.
Trade and Wholesale Portals
Authenticated portals for wholesale customers: product catalogues, pricing, and ordering workflows. B2B buying experiences that reduce the overhead of managing wholesale relationships manually.
Food Brand SEO
SEO targeting the terms procurement teams use during supplier research: category searches, capability searches, and accreditation-specific queries. Content that positions the brand as a credible supplier before any sales conversation begins.
AI-Built Brand, Website, Lead-Gen Automations, and Local AI SEO Engine Delivered in Days
Read case study →Flawless Launch at The Game Awards 2025 — Zero Infrastructure Issues Under Global Traffic
Read case study →Common Questions
Can you integrate our existing booking system with our new website?
Yes. We integrate with all major restaurant booking platforms. The level of integration ranges from basic embedded widget to deeper custom integration depending on the platform API capabilities.
Do you build websites for food brands selling B2C and B2B simultaneously?
Yes. Dual-audience sites are a common requirement. We design architecture that serves both audiences without compromising either, typically with clear navigation pathways for each.
How do you handle menu updates and seasonal content changes?
We configure CMS templates specifically for menu management so content changes are handled by your team without developer involvement. For groups, centralised management with venue-specific overrides is a common pattern.
What photography approach do you recommend?
Professional food photography is almost always worth the investment for consumer-facing food businesses. We work with specialist food photographers and can coordinate the shoot as part of the website project.
Can you help with our Google Business Profile and local SEO?
Yes. Local SEO is part of our standard service and is particularly important for consumer-facing food businesses. We optimise listings, manage review strategy, and build the local citation profile that supports local search visibility.
Related services
Build Your Food and Hospitality Website
Contact EXPRE for a consultation. We will discuss your specific requirements and what a properly built website can achieve for your business.
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