Industry Expertise
Digital Solutions for Manufacturing & Industrial
Manufacturing businesses have historically underinvested in their digital presence. The reasoning is understandable: in sectors where relationships, certifications, and production capabilities matter more than brand storytelling, a website can feel like a compliance exercise rather than a commercial asset.
That position is increasingly costly. Procurement teams research suppliers online before making first contact. A manufacturer with a credible, informative digital presence has a measurable advantage over competitors whose websites are a decade out of date. EXPRE builds websites for UK manufacturers and industrial companies that communicate capability, build credibility, and generate qualified enquiries.
Sector Challenges We Address
B2B Lead Generation
Lead generation for B2B manufacturing differs from B2C. The buying cycle is long, decisions involve multiple stakeholders, and first contact is usually initiated by someone in procurement or a technical role doing supplier research. The website needs to serve this person well from the first visit.
Complex Product Catalogues
Product and service descriptions that are sufficiently specific for technical buyers without being impenetrable to procurement generalists require careful structuring. AI-powered search makes large technical catalogues more navigable. Buyers searching for specific materials, dimensions, and certifications get accurate results even when product listings use slightly different terminology.
Dealer and Distributor Portals
Manufacturers with dealer networks need portals providing authenticated access to pricing, stock levels, marketing materials, and technical resources. This reduces the administrative overhead of managing a dealer network and improves the experience for the distributors selling your products.
How EXPRE Helps Manufacturers
The primary challenge is credibility: convincing procurement professionals that the business has the capability, capacity, and quality management they need. This requires specific content: accreditations, certifications, production capabilities, materials handled, tolerances achieved, and case studies of relevant work. Most manufacturing websites fall short on at least one of these.
EXPRE builds capability showcase sites that communicate what a manufacturer does in enough detail to be meaningful to a technical buyer while remaining accessible to procurement and operations stakeholders. Accreditations, certifications, and quality management processes given prominent, credible presentation.
ERP and Inventory Integration
Manufacturers whose product information lives primarily in an ERP system benefit from automated synchronisation between the ERP and website catalogue. Pricing, availability, and specification updates flow to the website automatically rather than requiring manual export and import.
EXPRE connects manufacturing websites to SAP, Microsoft Dynamics, Sage, and other ERP systems via n8n automation. The integration handles data transformation between ERP structures and website content structures, including unit conversion and terminology standardisation.
What We Build for Manufacturers
Capability Showcase Sites
Accreditations, certifications, production capabilities, and quality management processes presented with the specificity that technical buyers need. Case studies of relevant work, presented clearly without breaching confidentiality.
Product Catalogue Sites
Structured product information, downloadable technical data sheets, material specifications, and enquiry workflows that capture the quantities and requirements needed for accurate quotation. AI-powered search for large catalogues.
Sector-Specific Landing Pages
Targeting the industries the manufacturer serves, written in the language those industries use, addressing the specific compliance considerations that matter to buyers in those sectors. Each page builds relevance and authority with a specific audience.
Document Libraries
Document libraries with controlled access where required, version management, and integration with your document management system. Public datasheets managed as downloadable assets connected to product listings.
SEO for Manufacturing
Manufacturing SEO targets the terminology procurement teams use: product category searches, specification searches, certification-specific searches, and geography-qualified searches. Lower-volume, higher-intent keywords that connect directly to qualified enquiry volume.
ERP Integration
Automated synchronisation between ERP and website catalogue via n8n. Pricing, availability, and specification updates flow to the website automatically. Supports SAP, Microsoft Dynamics, Sage, and custom ERP systems.
AI-Built Brand, Website, Lead-Gen Automations, and Local AI SEO Engine Delivered in Days
Read case study →Flawless Launch at The Game Awards 2025 — Zero Infrastructure Issues Under Global Traffic
Read case study →Common Questions
Our products are very technical. Can you write content for them?
Yes. We work with your technical team to understand specifications and buyer terminology. Content is reviewed by subject matter experts before publication.
Can you connect our website to our ERP system?
Yes. We have integrated manufacturing websites with SAP, Microsoft Dynamics, Sage, and custom ERP systems. The approach depends on the API or data export capabilities of your specific system.
Do you have experience with regulated manufacturing sectors?
Yes. We have worked with food manufacturing, pharmaceutical manufacturing, and defence supply chain businesses where compliance affects website content and functionality.
How do you handle downloadable technical documentation?
We build document libraries with controlled access where required, version management, and integration with your document management system. Public datasheets are managed as downloadable assets connected to product listings.
What does a typical manufacturing website project cost?
A standard B2B manufacturing website starts from 15,000 to 25,000 pounds depending on size and complexity. Catalogue sites with ERP integration or custom portals cost more. We provide detailed estimates after scoping.
Related services
Build Your Manufacturing Website
Contact EXPRE for a consultation. We will discuss your requirements and what a credible digital presence can do for your manufacturing business.
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