Guides & Reports
Working references on AI marketing, SEO, and web development — built from client work, not synthesised from secondary sources. All free to download.
FEATURED GUIDE
The EXPRE Guide to LLM Optimisation
2026 Edition — Updated February 2026 — 42 pages
How to optimise your website and content to appear in AI-generated search answers from ChatGPT, Google AI Mode, Perplexity, and Copilot. Covers the technical requirements (llms.txt, structured data, citation-worthy content formats), the content strategy, and the measurement framework.
Based on twelve months of client testing across different content types and sectors.
What the LLM Optimisation Guide Covers
Understanding how large language models choose what to reference, LLM optimisation vs traditional SEO, ten actionable strategies for LLM visibility, common mistakes to avoid, tools for monitoring AI visibility, and the measurement framework to track progress.
Practical enough to implement without contacting us first. Specific enough to make a material difference to your AI search visibility.
All Guides
All guides are free to download. We ask for an email address to send the download link. We do not follow up with sales calls.
n8n Marketing Automation Playbook
Twenty marketing automation workflows with implementation guides and working JSON templates you can import directly. 67 pages.
Core Web Vitals Action Plan for WordPress
Step-by-step optimisation guide for WordPress. Each Core Web Vital explained, each common failure mode identified, each fix documented. 31 pages.
AI Ecommerce Strategy Guide
How to add AI capabilities to an existing ecommerce store. Platform-specific sections for Shopify, Magento, and WooCommerce. 54 pages.
GDPR Compliance Checklist for AI Marketing
Compliance checklist for businesses using AI tools in marketing operations. Data processing agreements, consent requirements, and DPIA triggers. Reviewed by a data protection specialist. 18 pages.
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Our published guides cover topics broadly. If you need analysis specific to your sector or platform, we produce bespoke research reports. Contact us to discuss.
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