AI SEO & Advertising
Reach — Outreach & Digital PR
Paid advertising without AI optimisation is increasingly inefficient. EXPRE manages paid advertising campaigns across Google Ads, Meta Ads, and programmatic display using AI-driven optimisation at every layer: bidding, audience targeting, creative testing, and attribution.
Get a Free ConsultationThe Case for AI-Powered Advertising
Manual bid management, static audience targeting, and creative testing limited by human bandwidth all leave margin on the table. The platforms themselves run on AI. Your approach to managing them needs to match.
We handle the complexity so your budget produces maximum commercial return and your team can focus on strategy rather than platform management.
Paid Channels We Manage
Google Search Ads
The foundation for most clients, capturing intent from people actively searching for what you offer. We manage keyword strategies, match types, ad copy testing, and bid strategies across campaigns of all sizes — from focused local campaigns to national B2B accounts with complex audience segmentation.
Meta Ads
Facebook and Instagram operate differently — they interrupt rather than capture intent, which makes creative quality and audience targeting even more critical. We design and test creative at scale, use AI to identify the highest-performing combinations, and manage audience targeting using first-party data and lookalike modelling.
Programmatic Display
Programmatic display extends reach across the web, targeting by intent signals, contextual placement, and retargeting. We use demand-side platforms to manage programmatic buys efficiently, with frequency capping and brand safety controls in place to protect your brand at scale.
AI Optimisation at Every Layer
AI-Powered Campaign Optimisation
The ad platforms provide AI-powered bidding tools — Smart Bidding on Google, Advantage+ on Meta — that genuinely improve performance when configured correctly and given sufficient data. EXPRE configures AI bidding strategies based on your actual business goals: target cost per acquisition, return on ad spend, or lead value.
We provide clean conversion data for the AI to optimise against, set appropriate learning period expectations, and monitor performance closely during the learning phase when results can be volatile.
Audience Targeting and Segmentation
First-party data is increasingly the most valuable targeting asset in paid advertising. We help clients connect CRM data to ad platforms for customer match targeting, build lookalike audiences based on highest-value customers, and create suppression lists that prevent spend on existing customers or unqualified segments.
AI-powered audience expansion works well when the seed audience is large and clean enough. We manage the data quality and audience size requirements that make expansion effective.
Creative Testing at Scale
Creative performance is the most variable element of paid advertising and the hardest to test systematically without AI assistance. EXPRE uses AI to generate multiple ad copy and headline variants, runs structured tests across audience segments, and uses performance data to identify the creative patterns that drive results for your specific audience.
Reporting and Attribution
Paid advertising reporting should answer one question clearly: is this spend generating return? We build attribution models that reflect the actual customer journey, set up conversion tracking that captures the outcomes that matter, and produce reporting that connects ad spend to revenue rather than stopping at clicks and impressions.
Who This Works For
Businesses spending more than £5,000 per month on paid advertising who are not satisfied with current results. Businesses scaling their paid spend and needing proper infrastructure for campaign management. Businesses launching into new markets or channels where they need an experienced partner with AI optimisation expertise.
Frequently Asked Questions
What is your minimum advertising budget?
Do you charge a percentage of ad spend or a flat management fee?
How long before we see results from a new paid advertising campaign?
Can you take over management of existing campaigns?
Do you work with regulated industries like financial services?
Get More from Your Advertising Budget
Contact EXPRE for a free consultation. We will review your current advertising performance and identify the highest-impact improvement opportunities across Google, Meta, and programmatic channels.
Related Services
Paid advertising works best alongside strong SEO, analytics infrastructure, and AI-powered automation.
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