Industry Expertise
Digital Solutions for Ecommerce & Retail
Ecommerce competition has intensified on every front. Paid traffic costs more. Organic search is harder to win. Acquisition costs have risen across all channels. The businesses growing profitably are not spending more to acquire customers. They are converting more of the visitors they already have and extracting more value from each customer relationship.
EXPRE builds and optimises ecommerce sites for UK retailers using AI to improve conversion, increase average order value, and reduce the operational overhead of running a large catalogue. We work across Magento, Shopify, and WooCommerce, selecting the platform that fits your specific requirements.
Sector Challenges We Address
Conversion Optimisation
Most ecommerce sites convert between 1 and 3 per cent of visitors. The gap between current and potential conversion rate is usually found in checkout friction, page speed, product discovery, and the quality of product information. We identify and address the specific issues rather than applying generic fixes.
AI Recommendations
Traditional ecommerce personalisation was limited to basic co-purchase recommendations. AI makes personalisation genuinely individual: recommendations based on the specific browsing session, purchase history, and inferred preferences of each visitor, updated in real time. Average order value improves measurably.
Omnichannel Consistency
Retailers selling across website, marketplace, and physical locations need inventory, pricing, and customer data consistent across all channels. We build the integration architecture that keeps this data synchronised automatically using n8n, removing the manual reconciliation that creates errors and overhead.
How EXPRE Helps Ecommerce Retailers
AI also changes the economics of content production. Writing compelling product descriptions for thousands of SKUs is impractical manually. AI produces first drafts at scale that human editors review and refine, reducing content production costs while maintaining quality.
For search, AI-powered semantic understanding means visitors using natural language or imprecise terms find relevant products rather than empty results pages. Zero-result searches are one of the most expensive conversion problems in ecommerce. AI search eliminates most of them.
Platform Selection
Shopify suits direct-to-consumer brands with relatively standard catalogues looking for operational simplicity and fast time to market. Shopify Plus extends this for higher-volume merchants.
Magento and Adobe Commerce suit businesses with complex catalogues, B2B selling requirements, or customisation needs that the Shopify ecosystem cannot accommodate.
WooCommerce suits businesses already invested in WordPress that need ecommerce capability without the complexity of a dedicated platform migration.
We assess these factors and make a clear recommendation rather than defaulting to the platform we find most convenient.
AI Features for Online Retail
Personalised Recommendations
Homepage grids based on browsing history, product page suggestions, cart page cross-sells, and post-purchase email recommendations. Each placement uses different signals and serves a different commercial purpose.
AI-Powered Search
Search that understands intent. A visitor searching for specific product attributes gets accurately filtered results even when your product titles use different terminology. Faceted search with AI-assisted filtering improves discovery in large catalogues.
Dynamic Content Personalisation
Different homepage banners, promotional content, and category orderings for different visitor segments based on behaviour and acquisition source. The site adapts to the visitor rather than showing the same experience to everyone.
AI Product Descriptions at Scale
AI-generated product descriptions with SEO structure built into the generation process. Each description is unique, relevant, and targeted to the right search terms. Human review before publication maintains quality.
Ecommerce SEO
Category page optimisation, faceted navigation handling, product page schema markup for rich results, internal linking across large catalogues, and site speed at scale. All requiring specific expertise that general SEO agencies do not have.
Platform Migrations
Migration from legacy platforms preserving product data, customer accounts, order history, and URL structure. Planned to avoid the SEO disruption that rushed platform switches cause. Case study: Fragrance Samples UK.
AI-Built Brand, Website, Lead-Gen Automations, and Local AI SEO Engine Delivered in Days
Read case study →Flawless Launch at The Game Awards 2025 — Zero Infrastructure Issues Under Global Traffic
Read case study →Common Questions
Which ecommerce platform should I use?
It depends on catalogue complexity, technical requirements, and growth plans. We assess these factors and make a clear recommendation rather than defaulting to the platform we find most convenient.
How long does an ecommerce site build take?
A standard Shopify build takes eight to twelve weeks. A custom Magento build takes four to six months. Migration projects add time depending on data complexity.
Can AI measurably improve conversion?
Yes. AI-powered recommendations and personalisation consistently produce uplift in average order value and conversion rates. The improvement depends on your starting point and traffic volume.
Do you handle both the technical build and the SEO?
Yes. EXPRE provides both technical ecommerce development and SEO strategy, which means technical decisions made during the build support the SEO requirements rather than working against them.
What results can we expect?
Results depend on your starting point, but typical outcomes include improved PageSpeed scores, higher organic rankings, increased conversion rates, and higher average order values. We agree specific target metrics before starting work.
Related platforms
Build a Stronger Ecommerce Operation
Contact EXPRE for a consultation. We will assess your ecommerce situation and identify the highest-impact opportunities for conversion and growth.
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