AI Marketing & Automation
AI Marketing Workflows & Automation
Marketing teams spend a disproportionate amount of time on work that should not require human attention: copying data between systems, sending templated follow-up emails, updating spreadsheets, pulling weekly reports. EXPRE builds marketing workflow automation using n8n and Make.com — mapping your processes, designing the workflows, building and testing them, and handing them over with documentation that makes them maintainable.
Map Your Automation OpportunitiesWhat Marketing Workflow Automation Looks Like
Automation is not a single tool or a single workflow. It is a layer of orchestration that connects your existing systems and fills the gaps between them. A new lead from your website triggers a CRM record creation, a welcome email, a task for your sales team, and a row in your lead tracking spreadsheet — without anyone touching a keyboard.
At a more sophisticated level, automation handles lead scoring: assessing incoming leads against criteria you define and routing high-scoring leads directly to sales while lower-scoring leads enter a nurture sequence. When a lead reaches a scoring threshold after engaging with nurture content, they move automatically into the sales queue.
Reporting automation pulls data from multiple platforms, aggregates it into a consistent format, and delivers it to the right people on schedule. Your team gets the insight without the manual assembly work.
Most clients recover the cost of an automation project within three to four months.
Common Workflows We Build
Lead Capture and CRM Routing
Form submissions, chatbot conversations, and ad lead forms all flow into your CRM with source tracking, tagged correctly, and routed to the right team member based on lead type or geography. No manual data entry. No leads falling through the cracks.
Email Sequence Triggering
Website events — page visits, resource downloads, pricing page views — trigger targeted email sequences without manual intervention. Sequences pause when a lead responds or books a call. The right message reaches the right person at the right moment, automatically.
Social Media Publishing
Content approved in your content management system publishes to social channels automatically at scheduled times, with platform-appropriate formatting handled by the workflow. Approval stays with your team. Distribution is automated.
Weekly Reporting Automation
Automated reports aggregate key metrics from all your marketing channels and deliver a formatted summary to your team every Monday morning. No manual data pulling. No Friday afternoon report assembly. Just the data your team needs to start the week informed.
Review and Testimonial Collection
Post-purchase or post-project workflows trigger review requests at the right moment, route responses to your team, and flag negative feedback for immediate attention. Consistent review generation without manual follow-up effort.
The n8n and Make.com Stack
n8n: Power and Privacy
n8n is our primary automation platform for complex workflows with custom logic. It runs on your own infrastructure, which means no data leaving your environment and no per-execution pricing that escalates as your workflows scale. It connects to over 400 services and supports custom code for transformations that standard connectors cannot handle.
For data-sensitive workflows, high-volume use cases, or anything requiring custom business logic, n8n is significantly more capable than alternatives like Zapier.
Make.com: Simplicity and Speed
Make.com suits workflows that are less complex and where the visual interface is a priority for client teams who want to manage workflows themselves. It is cloud-hosted, which simplifies setup, and the library of pre-built connectors is comprehensive.
We recommend the right tool for each situation rather than defaulting to one platform. Some clients use both: n8n for data-sensitive or complex workflows, Make.com for simpler automations that marketing teams manage directly.
How We Design Your Workflows
Process Mapping
Workflow design starts with process mapping. We work with your team to document the current manual process in detail, including edge cases and exceptions. This is where most of the thinking happens. A workflow built on a poorly understood process automates the wrong thing reliably.
Workflow Design and Error Handling
From the process map, we identify automation opportunities and design the technical workflow. We build in error handling from the start: what happens if an API call fails, if data arrives in an unexpected format, or if a downstream system is temporarily unavailable. Workflows that break silently are worse than no automation.
Testing with Real Data
Every workflow is tested with real data in a staging environment before going live. We test the happy path, the edge cases, and the failure scenarios. Documentation covers how the workflow operates, how to monitor it, and how to adjust it when your process changes.
Handover and Ongoing Optimisation
The compound effect of a sustained automation programme is significant. Clients who invest in marketing workflow automation over twelve to eighteen months typically free up one to two full-time equivalents of marketing team time, redirecting that capacity to work that genuinely requires human judgement.
Frequently Asked Questions
What is the difference between n8n and Zapier?
Do our team need technical skills to manage automations once they are built?
How long does it take to build a marketing automation workflow?
What systems can you connect to?
Can you automate workflows that involve AI?
Automate the Work That Does Not Need You
Contact EXPRE for a free consultation. We will map your highest-value automation opportunities and give you a clear picture of what is achievable within your current tool stack.
Related Services
Marketing automation works best when connected to your CRM, analytics, and content strategy.
See All Services