AI SEO & Advertising

Google Ads Management with AI Optimisation

Google Ads campaigns structured for commercial return. We combine machine learning bid strategies with human expertise to extract more revenue from every pound of ad spend across search, shopping, and display.

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3:1Average ROAS
SmartAI Bidding
AICreative Testing
Real-TimeOptimisation

Most Google Ads Budgets Leak

Most businesses running Google Ads are paying more than they need to for weaker results than they should be getting. Campaigns built without proper structure bleed money on irrelevant clicks. Bid strategies that worked last year underperform in an AI-driven auction system. Without proper conversion tracking, you cannot tell which campaigns actually drive revenue.

We see this weekly. Businesses spending thousands with no clear picture of what is working and what is waste. The fix is usually structural. Better campaign architecture, smarter bidding, proper tracking, and disciplined optimisation can turn the same budget into measurably better results.

Our Google Ads Services

Search Campaign Management

Targeted search campaigns that place your business in front of people actively looking for what you offer. We build campaigns around thorough keyword research, write ad copy that converts, implement proper negative keyword strategies to eliminate wasted spend, and continuously optimise based on performance data.

Shopping and Product Listing Ads

For ecommerce businesses, we manage Google Shopping campaigns that showcase your products at the moment shoppers are ready to buy. This includes feed optimisation, product segmentation, bidding strategy, and Performance Max campaign management connected directly to Google Merchant Centre.

Display and Remarketing

Reach potential customers across the Google Display Network with targeted ads that build awareness and drive conversions. Our remarketing campaigns bring back visitors who left without converting, using dynamic creative that shows them what they viewed — with audience segmentation and frequency capping to maximise impact.

AI-Powered Bid Management

Google Ads runs on machine learning. Smart Bidding, Performance Max, and automated targeting are the standard. But these AI systems only perform well when they have clean data and proper structure to work with. We configure campaigns so AI bid strategies have clean conversion signals, proper audience data, and well-structured account architecture. The result is AI-driven bidding that delivers.

Conversion Tracking and Analytics

Accurate conversion tracking is the foundation of profitable Google Ads. We implement server-side tracking through Google Tag Manager, set up enhanced conversions, configure offline conversion imports, and ensure your data feeds back into bidding algorithms accurately. If your current tracking produces unreliable data, we fix it before making any campaign changes.

How We Work

1

Audit and Strategy

A comprehensive audit of your current Google Ads account, or competitor landscape if you are starting fresh. This covers account structure, keyword strategy, ad copy effectiveness, bidding approach, conversion tracking accuracy, and landing page quality. You receive a detailed strategy document with clear priorities and projected impact.

2

Build and Launch

We restructure or build your campaigns from the ground up. Keyword research and grouping, ad copy creation, landing page recommendations, bid strategy selection, audience targeting, and tracking implementation. Every element is tested and validated before we open the taps.

3

Optimise and Scale

Once campaigns are live, the real work begins. We monitor performance daily, adjust bids and budgets based on real data, test new ad variations, expand keyword coverage, and refine targeting to continuously improve returns. Monthly reports show you where your budget goes and what it delivers.

Results Our Clients See

Our Google Ads clients typically see measurable improvements within the first 60-90 days. Common results include 30-50% reduction in cost per acquisition, 40-80% increase in conversion rates from the same budget, and clear improvements in return on ad spend. We measure everything and report on what matters: revenue generated versus budget spent.

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Frequently Asked Questions

How much should I spend on Google Ads?
The right budget depends on your sector, competition level, and growth targets. We typically recommend a minimum of £1,500 per month in ad spend for meaningful results, but some sectors require more. During the audit phase, we model expected returns at different budget levels so you can make an informed decision.
How quickly will I see results?
Data appears within the first few days of campaign launch. Meaningful performance trends usually emerge within 2-4 weeks as campaigns gather enough data for AI bid strategies to optimise. Full optimisation typically takes 60-90 days, after which performance stabilises and continues improving.
Do you manage Performance Max campaigns?
Yes. Performance Max campaigns are central to most Google Ads strategies. We set them up with proper asset groups, audience signals, and conversion tracking to give the AI the strongest foundation for optimisation. We also monitor them closely, because Performance Max needs more oversight than Google suggests.
Can you work with my existing campaigns?
Yes. We audit existing campaigns and identify what is working, what needs fixing, and what should be rebuilt. In many cases, restructuring existing campaigns delivers faster improvements than starting from scratch, because the historical data is valuable.
What reporting do you provide?
Monthly performance reports covering key metrics: spend, conversions, cost per acquisition, return on ad spend, impression share, and quality scores. We also provide access to a live dashboard so you can check performance at any time. Every report includes clear commentary on what happened, why, and what we are doing next.

Get More From Your Google Ads

Whether you are spending £500 or £50,000 a month on Google Ads, there is almost certainly room to improve your returns. Book a free audit and we will show you where your budget is going and how to make it work harder.

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