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Magento eCommerce Development & Optimisation

Magento and Adobe Commerce remain the platform of choice for mid-to-large ecommerce businesses that have outgrown Shopify's constraints and need genuine control over their catalogue, pricing rules, and fulfilment logic. EXPRE builds, migrates, and optimises Magento stores for UK retailers — and layers in AI capabilities that extend what the platform provides out of the box.

Discuss Your Project
B2B+B2CUnified commerce on one platform
ComplexCatalogue management at scale
£40k+Starting investment for Magento builds
AIPersonalised recommendations built in

Why Magento for Mid-to-Large Ecommerce

Magento’s catalogue management handles complexity that simpler platforms struggle with. Configurable products with dozens of attribute combinations, tier pricing for B2B customers, multi-website setups running different product ranges under a single installation, and custom checkout flows — all standard Magento territory.

Complex Catalogue Management

Configurable products, tier pricing, bundle products, and multi-source inventory. Magento handles catalogue complexity that causes simpler platforms to buckle. For businesses with hundreds or thousands of SKUs, this structural capability matters.

B2B Commerce Features

Company accounts with multiple buyers, negotiated pricing, purchase order workflows, and credit limits are built into Adobe Commerce. For manufacturers or distributors running B2B ecommerce alongside B2C, this is a structural advantage.

Adobe Experience Cloud

Adobe Commerce connects naturally to Adobe Analytics, Adobe Target, and Adobe Experience Manager. For larger organisations already invested in the Adobe stack, this creates a unified data layer across marketing and commerce.

AI Capabilities for Magento

Product recommendations are where AI delivers the clearest ecommerce return. We implement engines that analyse purchase history, browsing behaviour, and product attributes to surface relevant products at key moments in the customer journey.

Personalised Recommendations

Cross-sell on product pages, upsell suggestions on the cart page, and personalised homepage grids — each increases average order value without increasing traffic costs. The difference between generic and personalised recommendations is consistently measurable.

AI-Powered Search

Semantic search replaces Magento’s default keyword matching. A customer searching for “summer dresses for a wedding” finds relevant results even when no product titles contain those exact words. Vector search and LLM-based query understanding are now practical for mid-market retailers.

AI Product Descriptions

For catalogues running to thousands of SKUs, manually writing descriptions for every product is impractical. AI generates consistent, well-structured descriptions that can be reviewed and published efficiently — with your brand voice maintained throughout.

Adobe Commerce Migration

If you are still running Magento 1 or an early Magento 2 installation, migration is increasingly urgent. Magento 1 reached end of life and no longer receives security patches. Operating on unsupported software in an ecommerce context carries significant risk.

EXPRE handles full migration projects: assessing the current store, planning the new architecture, migrating product data, customer records, and order history, rebuilding custom functionality on the current platform, and managing the cutover to minimise downtime.

For businesses considering a move away from Magento entirely, we provide honest assessments of whether Magento remains the right choice or whether Shopify Plus or a headless architecture would serve the business better.

Performance Optimisation

Magento’s power comes at a performance cost if the platform is not properly configured. An unconfigured Magento store is slow. A well-optimised one competes with any platform on page load times.

Our Magento performance work covers full-page cache configuration, Varnish setup, Redis object caching, database query optimisation, extension audit and removal of unnecessary plugins, image optimisation, and CDN integration. We also address Core Web Vitals issues at the theme level, since Magento’s default themes often perform poorly on Largest Contentful Paint.

How We Work

1

Discovery and Scoping

New Magento projects begin with a discovery phase covering catalogue structure, pricing model, integration requirements, and performance targets. You receive a detailed scope and fixed-price quote before work begins.

2

Staging Development

Development happens on a staging environment with regular client reviews. All custom modules, integrations, and theme work are completed and tested before any code reaches production.

3

Performance Benchmarking

We do not go live until Core Web Vitals scores meet agreed benchmarks and checkout conversion has been tested thoroughly across devices and payment methods.

4

Launch and Monitoring

The production cutover is planned to minimise downtime. We monitor closely during the first 72 hours post-launch and resolve any issues immediately.

5

Ongoing Development Partner

Magento benefits from an active development partner, not one that goes quiet after launch. Our support covers security patching, module updates, performance monitoring, and ongoing feature development.

Frequently Asked Questions

Is Magento still a strong choice?
Yes, for the right businesses. Magento and Adobe Commerce continue to be actively developed. For businesses with complex catalogues, B2B requirements, or multi-site setups, they remain among the strongest options available.
What is the difference between Magento 2 and Adobe Commerce?
Magento 2 is the open-source community edition, available to download and self-host. Adobe Commerce adds B2B features, page builder, customer segmentation, and cloud hosting options. Adobe Commerce is licensed and costs more, but the additional features justify the cost for larger operations.
How much does a Magento project cost?
Costs vary significantly based on complexity. A standard Magento 2 build typically starts from £40,000. Adobe Commerce implementations with significant customisation and integration work run considerably higher. We provide detailed estimates after a scoping exercise.
Can you migrate our Magento 1 store?
Yes. We have migrated Magento 1 stores to Magento 2 and Adobe Commerce. The migration preserves customer accounts, order history, and product catalogues while rebuilding custom functionality on the current platform.
Do you provide ongoing Magento support?
Yes. Our managed support packages cover security patching, module updates, performance monitoring, and ongoing development. Magento without active maintenance becomes vulnerable and slow.

Start Your Magento Project

Contact EXPRE for a consultation and we will assess what Magento can do for your ecommerce operation.

Ecommerce at Scale Requires the Right Platform

Mid-to-large retailers with complex catalogues and B2B requirements need more than an out-of-the-box solution. Talk to EXPRE about whether Magento is the right fit for your operation.

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