Platform Expertise
Webgentic — Our Proprietary AI Website Management Platform
Webgentic is EXPRE’s proprietary agentic website editing platform. It enables non-technical users to edit website content through natural language instructions, with AI agents translating those instructions into CMS operations. This page covers the technical architecture for developers and technical stakeholders evaluating the platform.
For a product-level overview aimed at marketing and content teams, see the Webgentic Platform page in our AI Marketing Automation section.
The Architecture
Webgentic consists of three primary components: the natural language interface, the instruction processing layer, and the CMS integration adapter.
The natural language interface is a web application that accepts user input, manages session context, displays change confirmations, and provides the audit trail view. It communicates with the instruction processing layer via a secure API.
The instruction processing layer contains the core AI logic. It interprets the user’s instruction, queries the CMS schema to understand current content structure, determines the sequence of operations required, and returns a structured action plan before execution. For complex instructions, this layer handles disambiguation, asking clarifying questions when the instruction is ambiguous rather than proceeding with an assumption.
How Agentic Editing Works
An agentic system takes a sequence of actions to accomplish a goal rather than producing a single output. When a user instructs Webgentic to add a new service to the services page, the agent reads the current page structure, identifies where and how new services are added, determines the appropriate content type and fields, and executes the CMS operations in the correct sequence.
This agentic behaviour handles multi-step editing tasks that would be impractical as a single API call. The agent maintains context across operations, handling dependencies between steps correctly.
The CMS integration adapter translates the abstract action plan into platform-specific API calls. Adding support for a new CMS requires implementing a new adapter without changing the core processing logic.
Platform Capabilities
Natural Language Processing
The NLP layer uses a large language model as its reasoning engine. The model receives the user's instruction, relevant context about website structure, and a set of available actions. It reasons and produces a structured action plan in JSON format that the CMS adapter executes.
WordPress Integration
The WordPress integration is the most mature, supporting Gutenberg, Classic Editor, and the REST API. The adapter understands block types, attributes, and nested content structure. Add, modify, and remove blocks, update post meta, and manage taxonomy terms.
Security and Access Controls
User permissions defined at section level. One team edits the blog, another edits services pages, nobody edits the homepage without administrator approval. Enforced at the instruction processing layer before any CMS operation is attempted.
Immutable Audit Log
All changes recorded: who made the change, what instruction was given, what operations were executed, and when. The log cannot be modified by users. Administrators can review and export it at any time.
Human-in-the-Loop Approval
Changes can be routed through a review queue before publication. Enabled for specific users, specific sections, or site-wide. The reviewing administrator sees the original instruction and proposed changes before approving.
Data Residency Options
Current production deployment processes instructions on EU-hosted infrastructure. UK-only data residency is available for clients with specific requirements. Self-hosted deployments available for enterprise clients with strict data control needs.
Platform Roadmap
The WordPress adapter is in production. Drupal integration is in active development, targeting the JSON:API module that is part of Drupal core from 8.7 onwards. Shopify integration is in design phase, working with the Admin API and Storefront API.
Future development includes voice input as an alternative to text instructions, batch editing commands that apply changes across multiple pages, and integration with design systems to allow AI-assisted layout adjustments within predefined constraints.
Authentication and API Security
All CMS operations are authenticated using OAuth tokens with minimum required permissions. Webgentic does not store CMS credentials. The integration uses short-lived tokens that refresh automatically and can be revoked at any time through CMS user management.
The instruction processing layer includes safety checks that identify potentially destructive operations before execution. Instructions that would delete significant content or make broad structural changes route through the approval workflow regardless of user permissions.
Common Questions
Can Webgentic be integrated with our existing WordPress site?
Yes. Webgentic installs as a WordPress plugin that establishes the API connection with the instruction processing layer. Installation and configuration are handled by EXPRE as part of the integration project.
What AI model powers the instruction processing layer?
Webgentic uses a combination of models depending on instruction complexity. Routine content edits use a smaller, faster model. Complex multi-step instructions use a larger reasoning model. The selection is transparent to the user.
How does Webgentic handle instructions that could break the site?
The instruction processing layer includes safety checks that identify potentially destructive operations before execution. Instructions that would delete significant content or make broad structural changes route through the approval workflow regardless of user permissions.
Is Webgentic available as a standalone product?
Currently, Webgentic is deployed as part of EXPRE’s managed service offering. We are evaluating a standalone option. Contact us for early access details.
What are the data residency options?
The current production deployment processes instructions on EU-hosted infrastructure. UK-only data residency is available for clients with specific requirements. Self-hosted deployments are available for enterprise clients with strict data control needs.
Related services
Webgentic for Marketing Teams | AI Platforms | WordPress Development
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