Platform Expertise
Magento / Adobe Commerce — Enterprise eCommerce
Magento and Adobe Commerce are the same platform at different tiers. Magento 2 is the open-source community edition. Adobe Commerce adds B2B features, Live Search, product recommendations, and managed hosting. Both share a codebase maintained by Adobe since 2018.
EXPRE builds and optimises Magento 2 and Adobe Commerce stores with a focus on AI-powered merchandising: product recommendations, personalised search, and automated catalogue management that makes the shopping experience more relevant and commercially productive over time.
Magento 2 vs Adobe Commerce
Magento 2 open source is free to deploy. You pay for hosting, development, and extensions. It covers core ecommerce requirements: product management, order management, checkout, customer accounts, and a broad extension ecosystem. For most mid-market retailers, Magento 2 provides everything needed.
Adobe Commerce adds capability that matters at scale: Live Search with AI-powered product discovery, ML-based product recommendations, Page Builder for content management, B2B functionality including company accounts, quote management, and purchase orders. The licence cost is significant, but for businesses processing millions in revenue, the commercial case is typically clear.
AI Product Recommendations
Adobe Commerce includes a built-in recommendations engine using machine learning across the shopping journey. Homepage recommendations based on browsing history, product page suggestions, cart page cross-sells, and category page trending displays all run from the same system.
For Magento 2 open source, EXPRE implements third-party recommendation engines or builds custom logic. Vector similarity search against product embeddings produces recommendations that substantially outperform the default co-purchase algorithm.
The commercial impact is consistently measurable. Increasing average order value through relevant cross-sell and upsell costs nothing per conversion once the system is operational — making it one of the highest-margin ecommerce investments available.
Magento Capabilities We Deliver
AI-Powered Search
Adobe Commerce Live Search with semantic understanding and merchandising controls. For Magento 2, Elasticsearch or OpenSearch with synonym dictionaries, relevance tuning, and faceted search for large catalogues.
B2B Commerce
Company accounts, quote management, purchase orders, customer-specific pricing, and reorder workflows for repeat purchasing. Magento's B2B capability covers most scenarios that previously required bespoke development.
Personalised Shopping
Segment-based personalisation adjusting homepage content, category ordering, promotional banners, and email content based on customer behaviour and purchase history. Relevant for both B2C and B2B stores.
Performance at Scale
Varnish full-page cache, Redis for session and object caching, Elasticsearch for catalogue search, and optimised database configurations. Properly configured Magento handles significant traffic spikes without degradation.
Security Patch Management
Adobe releases security patches regularly and they must be applied promptly. EXPRE monitors Adobe's security announcements and applies patches within agreed timeframes as part of managed support contracts.
Magento 1 Migration
Magento 1 reached end of life in 2020 and no longer receives security updates. We migrate Magento 1 stores to Magento 2 or Adobe Commerce, preserving product data, customer accounts, and order history.
Personalised Shopping Experiences
Personalisation extends beyond recommendations. EXPRE implements segment-based personalisation that adjusts homepage content, category ordering, promotional banners, and email content based on customer behaviour and purchase history. Returning customers see content relevant to their patterns rather than generic defaults.
For B2B Magento stores, personalisation covers pricing: negotiated prices for specific company accounts, relevant product ranges based on customer industry, and reorder workflows for repeat purchasing patterns.
Performance Optimisation
Magento under load requires proper infrastructure. EXPRE deploys stores on cloud infrastructure with Varnish full-page cache, Redis for session and object caching, Elasticsearch for catalogue search, and optimised database configurations.
Performance optimisation for existing stores typically covers extension audit, database query optimisation, cache configuration tuning, image optimisation, and CDN setup. Slow Magento stores are almost always a configuration problem rather than a platform problem — and the improvements are consistently measurable.
Common Questions
Is Magento right for my ecommerce business?
Magento suits businesses with complex catalogues, B2B requirements, multi-site setups, or ecommerce revenue above 2 to 3 million pounds annually. Below that scale, Shopify is usually more cost-effective.
What does a Magento 2 development project cost?
A standard build starts from 35,000 to 50,000 pounds depending on catalogue size and customisation requirements. Adobe Commerce implementations start higher. We provide detailed estimates after scoping.
Can you improve the performance of our existing slow Magento store?
Yes. Slow Magento stores are almost always a configuration problem rather than a platform problem. We audit, identify bottlenecks, and implement fixes. The improvements are consistently significant.
How do you handle Magento security patches?
Magento releases security patches regularly and they must be applied promptly. EXPRE monitors Adobe’s security announcements and applies patches within agreed timeframes as part of managed support.
Do you work with Magento 1 stores?
Magento 1 reached end of life in 2020 and no longer receives security updates. We recommend migrating to Magento 2 or Adobe Commerce and handle these migrations.
Related platforms
Build Your Magento Store
Contact EXPRE for a consultation. We will assess whether Magento is the right platform for your ecommerce business and define the scope.
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