Platform Expertise
Shopify — DTC & High-Volume eCommerce
Shopify’s strength reflects a genuine insight: most businesses building an online store do not need a custom ecommerce platform. They need reliable infrastructure, good payment processing, and a manageable admin interface. Shopify delivers all three with operational overhead that traditional hosted platforms cannot match.
EXPRE builds custom Shopify and Shopify Plus stores, develops bespoke themes, integrates AI features, and connects Shopify to the systems your business runs on. We work with Shopify because it is the right platform for a significant portion of our clients, not because it is the simplest to implement.
Shopify vs Shopify Plus
Standard Shopify covers the requirements of most growing direct-to-consumer brands: up to 1,000 product variants, standard checkout, basic reporting, and a solid app ecosystem. At the Basic, Shopify, and Advanced tiers, costs are predictable and transaction fees manageable.
Shopify Plus unlocks features that matter at higher volumes: Checkout Extensibility for custom checkout flows, multiple storefronts under one contract, Flow automation, Wholesale channel for B2B selling, and the Scripts editor for complex discount logic. The Plus licence starts at around 2,500 dollars per month, which transaction fee savings alone often justify for high-volume merchants.
We advise honestly on the right tier. The jump to Plus is significant and not warranted for businesses that do not need its specific features.
Custom Theme Development
Shopify’s theme ecosystem provides a starting point, not a finished product. Premium themes are designed to work for many businesses, which means they are optimised for none in particular. Custom theme development produces a site that reflects your brand precisely, performs better, and is structured for your specific product and content requirements.
EXPRE builds custom themes on the Online Store 2.0 architecture, providing section-based flexibility that allows marketing teams to build and adjust pages without developer involvement. We also build headless Shopify implementations using the Storefront API with React and Next.js for maximum performance.
Custom themes from EXPRE consistently achieve Google Lighthouse scores above 90 on mobile, which compounds value through both SEO and conversion.
Shopify Capabilities We Deliver
AI Product Descriptions at Scale
AI content workflows generate product descriptions from attributes, category context, and brand voice guidelines. AI produces the first draft. Human review ensures quality before publication. Structured data for all product pages included.
System Integrations
Shopify connected to ERP for inventory synchronisation, CRMs for customer data, fulfilment providers, and marketing platforms. n8n handles complex multi-step workflows that the app ecosystem cannot accommodate.
Custom App Development
When the app ecosystem does not cover your specific requirement, a custom Shopify app is the solution. EXPRE builds apps that integrate into the admin interface, extend storefront functionality, or connect to proprietary internal systems.
Platform Migrations
Migration from WooCommerce or Magento to Shopify: product and customer data, URL redirect mapping, and payment gateway transition. Planned carefully to preserve SEO equity and minimise disruption to sales.
Performance Optimisation
Audit of apps loading scripts on every page, image optimisation, and theme structure improvements. Significant PageSpeed improvements are achievable on most existing stores. Faster sites convert better.
B2B Selling on Shopify Plus
Shopify Plus Wholesale channel and B2B features: company accounts, customer-specific pricing, and purchase order workflows. For complex B2B requirements, Plus handles most scenarios without the complexity cost of Magento.
Automation and Integrations
Shopify’s app ecosystem covers most integration requirements, but apps carry limitations: accumulating monthly costs, customisation constraints, and occasional conflicts when multiple apps modify the same functionality. For integrations central to your operations, custom API integrations give more control and often lower ongoing costs.
EXPRE connects Shopify to ERP systems for inventory synchronisation, CRMs for customer data, fulfilment providers for automated shipping, and marketing platforms for audience management. n8n handles complex multi-step workflows that the app ecosystem cannot accommodate.
AI-Built Brand, Website, Lead-Gen Automations, and Local AI SEO Engine Delivered in Days
Read case study →Flawless Launch at The Game Awards 2025 — Zero Infrastructure Issues Under Global Traffic
Read case study →Common Questions
How long does a custom Shopify theme build take?
A standard custom theme takes six to eight weeks from design approval to launch. More complex builds with custom apps or integrations take ten to fourteen weeks.
Can you migrate our WooCommerce or Magento store to Shopify?
Yes. We handle product and customer data migration, URL redirect mapping, and payment gateway transition, planned carefully to preserve SEO equity and minimise disruption to sales.
Does Shopify support B2B selling?
Shopify Plus includes a Wholesale channel and B2B features covering company accounts, customer-specific pricing, and purchase order workflows. For complex B2B requirements, Plus handles most scenarios.
How do you improve Shopify store performance?
The most common issues are too many apps loading scripts on every page, unoptimised images, and poorly structured themes. We audit, identify specific issues, and implement fixes. Significant PageSpeed improvements are achievable on most stores.
What ongoing support do you offer after launch?
Managed support packages covering performance monitoring, app management, theme updates, and ongoing development. We also provide training so your team can manage routine content updates independently.
Related platforms
Magento / Adobe Commerce | Ecommerce & Retail | Shopify Development
Build Your Shopify Store
Contact EXPRE for a consultation. We will assess your requirements and recommend the right approach for your business.
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